Privacy Policy

Last updated: September 8, 2026

This Privacy Policy explains how MIRTHLOOM INC, doing business as Mirthloom (“Mirthloom,” “we,” “us,” or “our”), collects, uses, and shares personal information when you visit mirthloom.com, make a purchase, or otherwise communicate with us.

Information we collect

Depending on how you interact with the store, we may collect contact details, billing and shipping addresses, order and account information, customer-service messages, marketing preferences, device and browser information, IP address, cookie and usage data, and information needed to prevent fraud. Payment information is processed by Shopify and payment providers; we generally receive limited transaction details rather than complete card information.

We collect information directly from you, automatically through the site, and from service providers and business partners that support store operation.

How we use information

We use personal information to process and deliver orders; provide customer service; operate, secure, personalize, and improve the store; communicate about purchases; send marketing where permitted; measure site and advertising performance; prevent fraud and abuse; keep required records; and comply with legal obligations.

How we share information

We may share information with Shopify, payment processors, fulfillment providers, shipping carriers, analytics and advertising providers, customer-support tools, professional advisers, and government authorities where reasonably necessary for the purposes described above or required by law. We may also disclose information in connection with a business transaction such as a merger, financing, or sale of assets.

Our service providers may process information in countries outside your place of residence. Where required, appropriate safeguards are used for international transfers.

Cookies and advertising

We and our service providers may use cookies and similar technologies to operate the store, remember preferences, understand site use, and support advertising. Available choices may include browser controls, cookie settings displayed on the site, and legally required opt-out mechanisms. Blocking some cookies may affect site functions.

Marketing communications

You may unsubscribe from promotional emails using the link in the message. We may still send non-promotional communications about orders, accounts, security, or customer service.

Retention and security

We retain personal information for as long as reasonably necessary to fulfill orders, provide services, maintain business and tax records, resolve disputes, prevent fraud, and meet legal obligations. We use reasonable administrative, technical, and organizational safeguards, but no online system can be guaranteed completely secure.

Your privacy rights

Depending on your location, you may have rights to request access, correction, deletion, portability, restriction, or objection; withdraw consent; opt out of certain targeted advertising, selling, or sharing activities; or appeal a privacy decision. We may need to verify your identity. You will not be discriminated against for exercising applicable rights.

Children

The store is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. If you believe a child has provided information to us, please contact us.

Changes

We may update this policy to reflect changes to our practices, services, or legal obligations. The revised version will be posted here with a new “Last updated” date.

Contact

For privacy questions or requests, email support@mirthloom.com.

MIRTHLOOM INC
1500 N Grant St, Ste R
Denver, CO 80203
United States